Founders Story


Hi I'm Ibi I'm a 35 year old former London girl turned seaside dwelling mama of one.

I've been obsessed with hair and skincare since the age of around 12. To the extent that my younger sister and I used to spend all of our pocket money on face masks and moisturisers from Superdrug in Dalston while getting our beauty tips from Just 17 magazine ( ! ).

The ritual of self care has always enticed me, for me it's a route to better emotional wellbeing. I love how positive, energised and recharged I feel after a pampering session, for me its a way to feel more connected to myself.

The beauty rituals I developed as a young woman carried me through until adulthood. However, during a period I spent living in Sweden in my mid-twenties, I found my self at a loss in terms of the availability of products that catered to my hair texture. I was also becoming  increasingly interested and concerned with the types of ingredients I was typically using on my hair and skin. The more I saw the less I liked.

In 2011 I had the idea for The Afro Hair & Skin Co. I wanted to create a space where no matter where you are in the world you could find effective natural beauty products of the highest quality, that were made with love and met the specific needs of the woman of colour.

It remains vital to me that products that we use on ourselves are extremely pure and gentle, enhancing our health and wellbeing while causing no harm to ourselves or our planet. Its been a long journey with much trial and error and many beautiful discoveries along the way. It's these discoveries that are way lay at the heart of The Afro Hair & Skin Co.