Our Founder

Ibi Meier-Oruitemeka is a wellness beauty expert, creative entrepreneur and the founder and creative director of award-winning natural beauty brand The Afro Hair & Skin Co.

Ibi is an advocate for holistic health and wellness in black women, with articles published in Ash Magazine, PRIDE, Yolk Lore Magazine. In 2019 She was also profiled as one of the 'Top 50 Emerging Beauty Industry Leaders' - By EICBI

Ibi began researching and developing her  powerful line of holistic products over a period of 5 years, seeking to eliminate all of the common toxins that she felt contributed to the undermining of black womens health and wellbeing. While providing high functioning all natural alternatives.

Through The Afro Hair & Skin Co. Ibi aims to share her love of natural beauty and educate on how these ingredients can best be harnessed in beauty products specifically for black women.

Within her first year, Ibi has seen her brand grow rapidly, demonstrating a hunger for health conscious beauty products among black women. She has received recognition for being a disruptor within the black beauty industry by creating an ethical and forward thinking brand with a modern outlook

Having recognised the need for a more ethical and sustainable approach she is an advocate for the use of locally sourced and grown ingredients and actively supports British artisans, makers and small scale producers by buying British ingredients that make up much of her range. 

Her bestselling facial oil FLOW has attracted attention of top beauty editors and was subsequently named as 'Best Skincare for and By People of Colour' by VOGUE. She has also attracted the attention of publications such as Marie-Claire, Psychologies, NYLON, The Sunday Times Style supplement, ESSENCE and many more.

Ibi was a finalist in the Black British Business Awards 2018, she was named as one of 3 top British entrepreneurs shaking up the black british beauty industry in a series of interviews with Courier magazine (print +online) which chronicles the stories of modern start-up businesses in the UK. STYLIST magazine has referred to her as a 'hair pioneer'. More recently Ibi appeared in the Telegraph newspaper sharing her top tips for entering the beauty industry. She was also named Entrepreneur of the month by the African Foundation for Development (AFFORD).

Ibi was recently invited to share her experiences on a panel of experts as a beauty entrepreneur and host a workshop with aspiring business owners as part of the 'Do it now now' African start-ups program. Her brand was also shorlisted and won the Precious Lifestyle Awards for skincare.

Ibi lives in a small coastal town in the UK with her partner and their 2 young children.