Ibi Meier-Oruitemeka is a wellness beauty expert, creative entrepreneur and the founder and creative director of award-winning natural beauty brand The Afro Hair & Skin Co.

Ibi is an advocate for holistic health and wellness in black women, with articles published in Ash Magazine, PRIDE, Yolk Lore Magazine. In 2019 She was also profiled as one of the 'Top 50 Emerging Beauty Industry Leaders' - By EICBI

Ibi began researching and developing her  powerful line of holistic products over a period of 5 years, seeking to eliminate all of the common toxins that she felt contributed to the undermining of black womens health and wellbeing. While providing high functioning all natural alternatives.

Through The Afro Hair & Skin Co. Ibi aims to share her love of natural beauty and educate on how these ingredients can best be harnessed in beauty products specifically for black women.

Within her first year, Ibi has seen her brand grow rapidly, demonstrating a hunger for health conscious beauty products among black women. She has received recognition for being a disruptor within the black beauty industry by creating an ethical and forward thinking brand with a modern outlook

Having recognised the need for a more ethical and sustainable approach she is an advocate for the use of locally sourced and grown ingredients and actively supports British artisans, makers and small scale producers by buying British ingredients that make up much of her range. 

Her bestselling facial oil FLOW has attracted attention of top beauty editors and was subsequently named as 'Best Skincare for and By People of Colour' by VOGUE. She has also attracted the attention of publications such as Marie-Claire, Psychologies, NYLON, The Sunday Times Style supplement, ESSENCE and many more.

Ibi was a finalist in the Black British Business Awards 2018, she was named as one of 3 top British entrepreneurs shaking up the black british beauty industry in a series of interviews with Courier magazine (print +online) which chronicles the stories of modern start-up businesses in the UK. STYLIST magazine has referred to her as a 'hair pioneer'. More recently Ibi appeared in the Telegraph newspaper sharing her top tips for entering the beauty industry. She was also named Entrepreneur of the month by the African Foundation for Development (AFFORD).

Ibi was recently invited to share her experiences on a panel of experts as a beauty entrepreneur and host a workshop with aspiring business owners as part of the 'Do it now now' African start-ups program. Her brand was also shorlisted and won the Precious Lifestyle Awards for skincare.

Ibi lives in a small coastal town in the UK with her partner and their 2 young children.

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5 stars

Luscious butter, great for my daughter's hair (1yr). A small tub but a little goes a long way!

Bloom Omega Hair Oil

Love this product. I got it after commenting on my daughters hair who recommended it. Now I am promoting it to all my friends. I love the feel of it on my hair it has the right density and is not greasy but coats my hair and keeps it sleek shiny and healthy looking. Well done on your business and the fact that it is a black business is so exciting. I also loved the hand written note that was a genius personal touch. All the best in all you do. I will continue to use you

It’s absolutely gorgeous

Bloom smells wonderful and you can tell it’s been made with so much love and good intent. It’s a high quality oil that makes my children’s hair feel so soft.

Great Shampoo

Loved using it. Very cleansing but not stripping. Great for sensitive scalps!

Amazing!!!

I do not normally give reviews, but this is an exception. Flourish, is amazing! I have been using it for just under one week and I can honestly say, i have noticed a difference in my hair already. The product is excellent, I would recommend it to achieve healthy looking hair.

My Locs Love it!

I just used the Flourish-Totally Nourishing Hair Butter after washing my locs and I love how moisturized and soft my hair feels. I applied the butter from root to ends on my damp hair and followed it with the BLOOM Omega Healthy Hair Oil and together I'm really loving how nourished my scalp and locs look and feel!

Amazing hair butter. Nourishes the hair so amazingly. In my second pot and use it on all 3 of my children’s hairs

Best hair butter ever!

I had been looking for the right hair butter for quite some time and knew my search had ended once I tried Flourish! A little goes a long way and it makes my hair look and feel wonderful. Great scent also. Absolument the best hair butter ever!

Fantastic product

I absolutely love this soap. I’ve heard promises of soap for Afro hair that will leave it clean and soft but all have failed except this one. My hair was left clean and soft like never before. Defo recommend this.

Great shampoo!

This shampoo is like nothing I have used before. It’s gentle yet cleanses the hair so welll. I love that fact that it is handmade and with natural ingredients!
We’ll be definitely buying again and spreading the word thank you!

So Thankful that I Found You

The shampoo bar is perfect and left my hair clean and moisturized. Love love love how much the bar lathered with very minimal application because it makes me feel like my bar will last forever hehe. I’ve been looking for the perfect product to replace Anita Grant’s shampoo and I for sure have. Thankful and would love a conditioner and leave in conditioner from you.

FLOURISH-Totally Nourishing Hair Butter

I always knew butter was good for you

This butter has made my hair so incredibly soft and more managble.
I'm a 4a/4b curl pattern but my scalp is incredibly tender, so any brushing, combing is never fun but this has helped keep my hair so much softer, less tangled and more moisturised. I absolutely love it.

Reviving indeed

Leaves my body smooth with a nice shine to it

H
NATIVE GLOW - Real Organic Shea Butter
Heather Booth di Giovanni

NATIVE GLOW - Real Organic Shea Butter

A
Minis Discovery Set
Andrew Katz
Convenient and nourishing

The Minis are very convenient, especially when I am travelling and also nourishing at the same time.

Amazing

It is so good for my hair and it smells amazing.

Rich hair butter

Amazing hair butter. Melts in your palms and apply well into kinky Afro hair, gives it a lustre and makes it easy to style! I use this interchangeably with the hair oil depending on my mood on the day !

Happy Skin!

As always, this beautiful oil has brought my tired skin back to life. I also absolutely love the smell, which is so subtle but so good!

The perfect shampoo

Absolutely love this shampoo bar. IT left my hair feeling so soft whilst also noticeably cleaning throughly

Good to try, Good to share

So pleased to get this small set after a long wait. Unbelievably it's packed with daily essentials and a great present for anyone. I shared all products with family and saw a smile on everyone's face!

Light but effective

I have been using the 'FLOW' oil for a couple of years now. It is a vital part of my daily routine. It doesn't take much oil to give my face the moisture it needs.

Amazing product and even better customer service. Smells amazing and my skin is smoooooth

Lovely Butter

The parcel arrived packaged so nicely. The butter is gorgeous. Smells lovely, great consistency; firm and then melts in your hands. It has kept my hair so soft. I just wish the jar was a bit bigger! Definate repurchase all the same.