Ibi Meier-Oruitemeka is a wellness beauty expert, creative entrepreneur and the founder and creative director of award-winning natural beauty brand The Afro Hair & Skin Co.

Ibi is an advocate for holistic health and wellness in black women, with articles published in Ash Magazine, PRIDE, Yolk Lore Magazine. In 2019 She was also profiled as one of the 'Top 50 Emerging Beauty Industry Leaders' - By EICBI

Ibi began researching and developing her  powerful line of holistic products over a period of 5 years, seeking to eliminate all of the common toxins that she felt contributed to the undermining of black womens health and wellbeing. While providing high functioning all natural alternatives.

Through The Afro Hair & Skin Co. Ibi aims to share her love of natural beauty and educate on how these ingredients can best be harnessed in beauty products specifically for black women.

Within her first year, Ibi has seen her brand grow rapidly, demonstrating a hunger for health conscious beauty products among black women. She has received recognition for being a disruptor within the black beauty industry by creating an ethical and forward thinking brand with a modern outlook

Having recognised the need for a more ethical and sustainable approach she is an advocate for the use of locally sourced and grown ingredients and actively supports British artisans, makers and small scale producers by buying British ingredients that make up much of her range. 

Her bestselling facial oil FLOW has attracted attention of top beauty editors and was subsequently named as 'Best Skincare for and By People of Colour' by VOGUE. She has also attracted the attention of publications such as Marie-Claire, Psychologies, NYLON, The Sunday Times Style supplement, ESSENCE and many more.

Ibi was a finalist in the Black British Business Awards 2018, she was named as one of 3 top British entrepreneurs shaking up the black british beauty industry in a series of interviews with Courier magazine (print +online) which chronicles the stories of modern start-up businesses in the UK. STYLIST magazine has referred to her as a 'hair pioneer'. More recently Ibi appeared in the Telegraph newspaper sharing her top tips for entering the beauty industry. She was also named Entrepreneur of the month by the African Foundation for Development (AFFORD).

Ibi was recently invited to share her experiences on a panel of experts as a beauty entrepreneur and host a workshop with aspiring business owners as part of the 'Do it now now' African start-ups program. Her brand was also shorlisted and won the Precious Lifestyle Awards for skincare.

Ibi lives in a small coastal town in the UK with her partner and their 2 young children.

Based on 746 reviews
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Reviving indeed

Leaves my body smooth with a nice shine to it

H
NATIVE GLOW - Real Organic Shea Butter
Heather Booth di Giovanni

NATIVE GLOW - Real Organic Shea Butter

A
Minis Discovery Set
Andrew Katz
Convenient and nourishing

The Minis are very convenient, especially when I am travelling and also nourishing at the same time.

Amazing

It is so good for my hair and it smells amazing.

Rich hair butter

Amazing hair butter. Melts in your palms and apply well into kinky Afro hair, gives it a lustre and makes it easy to style! I use this interchangeably with the hair oil depending on my mood on the day !

Happy Skin!

As always, this beautiful oil has brought my tired skin back to life. I also absolutely love the smell, which is so subtle but so good!

The perfect shampoo

Absolutely love this shampoo bar. IT left my hair feeling so soft whilst also noticeably cleaning throughly

Good to try, Good to share

So pleased to get this small set after a long wait. Unbelievably it's packed with daily essentials and a great present for anyone. I shared all products with family and saw a smile on everyone's face!

Light but effective

I have been using the 'FLOW' oil for a couple of years now. It is a vital part of my daily routine. It doesn't take much oil to give my face the moisture it needs.

Lovely Butter

The parcel arrived packaged so nicely. The butter is gorgeous. Smells lovely, great consistency; firm and then melts in your hands. It has kept my hair so soft. I just wish the jar was a bit bigger! Definate repurchase all the same.

Dry skin no more!

I brought the dry skin relief bundle and it is working wonderfully. My skin doesn’t feel tight and itchy and I have no dry flaky patches. My skin also feels so soft and I have received so many compliments on the appearance of my skin. Please keep producing these items as they are definitely my skincare choice from now on.

Great products

This is my first time purchasing hair products and I was not disappointed. Just like their face and skin products the ingredients are the highest quality. I'm so pleased I purchased these.

Lovely butter

Early days as have only used it once but like the consistency and smells nice

I don't know

Don't know as still awaiting delivery from early December. However this appears to be royal mail rather than the sellers issue. I look forward to finally recieving it

Feel great on the skin

The products smell lovely and the facial oil in particular is divine!

Love it

My hair feels fully nourished again

Cleansing mask

Really cleansing mask, a little goes a long way! I make sure to use the Flow oil afterwards to nourish my skin otherwise it dries out.

Lovely addition

Very cute and stylish dish, great for any use or decorative

Perfect

This is holy grail product for me. Definitely a staple.

Regular user

Very good. I have locks and the soap does a good job. Smells lovely too…

Mini Discovery set

I love the packaging it is so beautiful. I cannot wait to use the entire products. I know I will not be disappointed because I used you all products before. I just had to get the mini version.

Hair butter perfection

I’ve been using this item for a long time and it’s amazing I keep coming back again and again and it does wonders for my hair!!!!

Nurture Cleansing Balm and Flourish Hair Butter

My latest two products from this company have been superb. I was dubious about trying a shampoo in a solid bar form, but I am now a total fan. Cleansed beautifully. The Flourish conditioning butter which I also purchased is superb. I am Caucasian, but have naturally very frizzy hair and have found these products to be a blessing. Well done Afro Hair and Skin Co.

A perfect 10

This product goes on easily and smoothly and makes my skin silky smooth. The body oil and the hair oil are just as good. I'm a believer and customer for life!

Nourishing hair oil

Really glad I bought this to complement the hair butter I use. BLOOM smells great and soaks straight into my hair!