We are excited to bring you our truly beautiful organic and natural afro hair and skin care range. We wanted to create something really special that fits seamlessly into our lives enhancing it and simplifying it, while at the same time reflecting a growing desire for the products that we use to be beautiful, ethical, sustainable and healthy to use.
It's been a long road a lot of experimentation and a huge learning curve but we are proud of the results and are happy to present to you genuinely effective products that directly seek to address the needs of women and men of colour. Products that keeps your needs in mind at every stage of development, so that you don't have to "make-do".
We appreciate the slow beauty approach which values simplicity, purity, sensuality and quality over fast disposable products, that do nothing for our health. We believe that beauty shouldn't have to cost us our health so we select our ingredients with a view to minimising harmful effects on the earth and ourselves.
Our products are packed with potent plant goodness that work hard to nourish, protect and soothe leaving you visibly radiant, while restoring hair and skin to better health. We've refined, researched and tweaked and tested our recipes on willing volunteers over a long 5 years to create a truly green beauty option that effectively meets our specific hair and skin needs.
We are a proud Afro-British brand that sources many of our natural ingredients from these very shores, bringing you better nutrition for your hair and skin completely naturally. We hope you'll enjoy it.